Burger King – setting a new standard in marketing

From the folks who brought us the above Whopper Virgin marketing campaign, here comes Flame (via sogoodblog)

FLAME™ by BK® captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.

Don’t cheat yourself, be sure to click the dispenser a couple times with the audio on (I’m about 60% sure it’s safe for work.)

This might just be the gift of the year for that person that has everything.

In the meantime, can we all mock these people. Please.

Mani(fast food) Destiny

Finding people who have never had a hamburger sounds almost as hard as finding unbiased jurors for the second OJ trial…

But I guess it’s possible. Just leave it to Burger King:

Mabye somebody better start translating Super Size Me into Inuit.

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It’s nice to see they’re taking some heat for this whole thing.

A book title I can believe in

“The World is Fat: the fads, trends, policies, and products that are fattening the human race”

I like the play on Friedman. I think I like anything that makes fun of Friedman actually.

Barry Popkin is the author.

He is the Carla Smith Chamblee Distinguished Professor of Global Nutrition at University of North Carolina. That’s a long and pretty crazy title. “Professor of Global Nutrition”. I dig.

I picked up his book at NPR. From the back of the book:

Popkin argues that widespread obesity is less an effect of poor individual dietary choices than the consequences of a high-tech, interconnected world in which governments and multinational corporations have extraordinary power to shape our everyday lives.

In a cultural matrix where Kellogg spent 32.8 million dollars in one year marketing Cheez-its, you gotta wonder.

WTF:

32.8 million is more than the budget of a lot of Hollywood films:

Ace Ventura: When Nature Calls – 30 mil
Million Dollar Baby – 30 mil
Dodgeball – 30 mil
Mumford – 28.7 mil
Zoolander – 28 mil

…just to name a few.

Think of the amazing movie Kellogg could have produced!?

And Cheez-Its are nasty.

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Anyways, I’m gonna read Popkin’s book and post about it so stay tuned.

(BTW, “Hot, Fat, and Crowded” would be an awesome book title too.)